In today’s digital age, email marketing is recognized as one of the most effective forms of communication for businesses. With more people using mobile devices, the shift toward mobile email marketing has been significant.
Essential facts about mobile email marketing:
1. Email Reading on Mobile Devices
- 66% of emails are read on tablets or smartphones (Marketing Land, 2015).
- 75% of Gmail users access their emails on smartphones (TechCrunch, 2015).
- 48% of emails are opened on mobile devices (Movable Ink, 2015).
- On iPhones, 41% of all emails are read (Movable Ink, 2015).
2. Marketers and Mobile Email
- 39% of marketers do not have a dedicated strategy for mobile email (eConsultancy, 2012).
- Women click 10% more often on smartphones than men (Tailored Mail, 2012).
3. Growth of Mobile Usage
- The number of new mobile device subscribers is growing at a rate of 20% or more annually, while new internet users grow at a rate of less than 10% (Mary Meeker, 2014).
- Smartphone email accounts for 15% to 70% of email openings, depending on the target audience and type of email (MarketingProfs, 2017).
- Replies sent from mobile devices are 54% quicker than those sent from PCs (MarketingProfs, 2017).
4. Mobile Email Engagement
- In 2017, 2.282 million people accessed their email via smartphones (MarketingProfs, 2017).
- B2C emails receive 57.4% more opens on smartphones than B2B emails (MarketingProfs, 2017).
5. Platform Preferences
- The most popular platforms for mobile email are:
- iPhone (60%)
- iPad (21%)
- Google Android (18%) (Litmus, 2016).
- Apple users tend to read emails quickly, with a high percentage of emails being read within 0-3 seconds on iPhones and iPads (Movable, 2014).
6. Mobile Email Challenges
The most common frustrations users face with mobile emails include:
- Receiving too many emails (44%)
- Emails not being relevant (37%)
- Emails being too small to read or interact with (32%)
- Websites and landing pages not being optimized for mobile (26%)
- Poor formatting for mobile devices (21%) (LiveClicker and The Relevancy Group, 2015).
Conclusion
The shift toward mobile email is undeniable. As mobile device usage grows, so does the importance of optimizing emails for these platforms. A solid mobile email strategy is crucial for businesses to stay ahead of the curve and engage their audience effectively. By embracing mobile email marketing, brands can better connect with users who are constantly on the go, ensuring their messages are both timely and relevant.
Read more about: Email Marketing